Course Code:  F501
Course Title: Marketing Theory and Practice
Faculty Name: Dr. Md Ridhwanul Haq

Outline: Not Given

BOOK :

1. Marketing Management, 14th Edition — Philip Kotler

• Mid: 

• • Kotler_MM_14e_01_ippt
  • Kotler_MM_14e_02
  • Kotler_MM_14e_04

• FINAL 

  • Kotler_MM_14e_08_ippt.ppt
  • IMC_&_Social_Media management
  • Lecture 3 (CB August 2013)
  • SQM service
  • Relationship Marketing

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